Enquiries arrive, quotes go out, work gets done, money comes back. When one slips, owners usually fix the noisiest gear, not the broken one.
01What actually happens
A business is a machine. Most owners spend their week polishing the wrong gear.
Three parts to it, and only the third one is what you hire.
The same six questions by hand, every day. A quote retyped. An invoice chased a third time. Real work, done by the wrong person.
The audit finds which gear is slipping and what it costs. Then it gets built, and handed over.
Find the gear. Replace it. Keep it turning.
02What doing nothing costs
Put your own numbers in.
Five fields, and the arithmetic updates as you type. The defaults are this page's own example, not a promise about your business.
A plumber taking 40 enquiries a month, missing 27% of them, 60% of those never calling back, winning 30% of what is left, at USD 400 a job: USD 776 a month.
USD 776a month
USD 9,312a year
1.94jobs lost a month
27% is Invoca's figure for home-service calls going unanswered, May 2024. The other four are yours to change, and changing them is the point.
A consultant billing USD 100 an hour, spending seven hours a week on work somebody else could run: USD 3,031 a month.
USD 3,031a month
USD 36,400a year
7hours a week
No research behind this one: it is hours times your own rate, and the only number worth trusting is the one you typed.
A studio running six projects a month, absorbing four hours of unpriced scope in each, at a blended USD 135 an hour: USD 3,240 a month.
USD 3,240a month
USD 38,880a year
24hours absorbed a month
Scope you absorbed is the only cost on this page that is invisible in your accounts, because it never appears as a line.
I work inside the systems you already run: Jobber, Housecall Pro, ServiceTitan, Xero, QuickBooks and Clio. Nothing gets replaced, and nothing is installed on your machines.
03Try the scoring, no signup
Pick one. It runs before you talk to anyone.
Scored on specificity, proof, one clear ask, clarity and voice.
Your score, the rules that fired and three rewrites land here.
Module offer-teardown this exact rubric, as a file your agent can load
and run on a whole batch.
Take the module→
04What this looked like
Three trades. The same leak, three ways.
Plumbing firm · Six vans
Calls came in while the crew was on site. The owner thought he answered 97% of them.
66%actually answered
Every enquiry answered the same day, including mid-job.
Bookkeeping firm
Client paperwork arrived late every month, and chasing it ate the first week of every close.
Most documents arrive before anyone is chased.
Dental practice
No-shows and unfilled cancellations, with a receptionist ringing the waitlist by hand.
The diary fills itself before the chair is empty.
Plumbing firm · Six vans
Calls came in while the crew was on site. The owner thought he answered 97% of them.
66%actually answered
Every enquiry answered the same day, including mid-job.
Bookkeeping firm
Client paperwork arrived late every month, and chasing it ate the first week of every close.
Most documents arrive before anyone is chased.
Dental practice
No-shows and unfilled cancellations, with a receptionist ringing the waitlist by hand.
The diary fills itself before the chair is empty.
Plumbing firm · Six vans
Calls came in while the crew was on site. The owner thought he answered 97% of them.
66%actually answered
Every enquiry answered the same day, including mid-job.
Bookkeeping firm
Client paperwork arrived late every month, and chasing it ate the first week of every close.
Most documents arrive before anyone is chased.
Dental practice
No-shows and unfilled cancellations, with a receptionist ringing the waitlist by hand.
The diary fills itself before the chair is empty.
Plumbing firm · Six vans
Calls came in while the crew was on site. The owner thought he answered 97% of them.
66%actually answered
Every enquiry answered the same day, including mid-job.
Bookkeeping firm
Client paperwork arrived late every month, and chasing it ate the first week of every close.
Most documents arrive before anyone is chased.
Dental practice
No-shows and unfilled cancellations, with a receptionist ringing the waitlist by hand.
The diary fills itself before the chair is empty.
05In their words
Unedited. Names as they gave them.
Verbatim, unedited, and the only social proof on this page. Names are as they gave them.
We weren't just given another AI solution. He understood our business model, identified where we were losing opportunities, and approached everything from a growth and profitability perspective. What stood out was his ability to connect technology with actual business results.
I've worked with people who understand AI and others who understand business, but rarely someone who connects both so naturally. He helped us rethink our workflows and showed how specialized AI agents could take over repetitive work while keeping our team focused on higher-value decisions.
What impressed me most was how quickly he could identify weaknesses in our acquisition strategy. Instead of throwing more money at marketing, he focused on our offer, messaging, conversion process, and follow-up systems. His approach was practical, strategic, and focused on what actually drives revenue.
He doesn't approach problems like a typical consultant. He challenges assumptions, finds opportunities we hadn't considered, and thinks several steps ahead. His combination of technical expertise, commercial understanding, and systems thinking brings a completely different perspective to the table.
06The price
One document. Three days. One price.
One document, three days, one fixed price. The name changes because the work does.
The Leak AuditThe Missed Call AuditThe Handover AuditThe Unbilled Hours Audit
In the documentEvery enquiry you missed, what each was worth,
the order to fix them, and three replies written for your business. Nine pages.
Takes from youThirty minutes on one call, then three records you
already have.
LandsThree working days after the call.
PaymentUSD 250 now, USD 250 when it lands.
If it is wrongUSD 250 back and no second half due.
Check if it fits→
What gets builtThe first fix from the audit, running. Plus a
one-page procedure so your staff can run it without me.
PriceUSD 3,500, less the USD 500 audit if you start within
ninety days.
Takes from youOne hour across the build.
LandsOne to three weeks, fixed date agreed before anyone
starts.
Not includedEverything at once. One fix, finished.
Check if it fits→
What it coversMonitoring, fixes, small changes. Nothing new.
How fast I answer48 hours, same day if something has
stopped.
Why this priceA fraction of what the leak costs you a month, so it
only pays for itself when the thing breaks.
Do you need itNo. The build is handed over so it runs without
me.
- Invoice and POBank transfer or Wise, PO number on the invoice.
- NDA before accessSigned first, countersigned copy back to you.
- Read-only, then deleted14 days after delivery, in writing if you ask.
- Terms & data handling →
07Fit check
Six questions. Then you know.
No form to write, no essay to send. Pick the answers that are true and the page tells you whether the audit is worth your money. If it is, you pay and pick a time.
You qualify0
That is the fit check answering, not me. One thing left: a time.
Pick a time→
Thirty minutes, no charge, no card. The calendar collects your name and email, and that is how I know who is coming. Payment comes after we have spoken, and only if you want the audit.
What is read, what is never read, and how long it is kept. Written for the person who has to check.
Do the two things I ask: one thirty-minute call and the three records. If three findings in the document are not ones you recognise by name, the USD 250 comes back within three business days and the second half is never due.
Not yet
The audit is USD 500, and at this size it does not pay for itself.
Nothing was charged and nothing was sent. Two things you can do instead:
- Score your own enquiry replies, free, and fix the worst one this week.
- Read the answer to your question; eight of them are written out in full.
08Start smaller
If an audit is too much today.
Three things you can buy without talking to me. One is free.
Free download
5 AI Systems I Actually Run
Five production systems you can see, steal from and adapt to your business within minutes.
FreeGumroad →
Digital product
Personal Execution OS
Stop relying on motivation. A loop that makes execution harder to avoid.
USD 37Gumroad →
Digital product
Build your first AI agent
From zero to a running agent on your machine, with or without code.
USD 44Gumroad →
Bought on Gumroad, delivered immediately. The audit is still the thing to buy if you want the leak found for you.
09Before you ask
The questions that decide it.
Including the uncomfortable one about what this does not do.
What exactly do I get for USD 500?+
One document, three working days after the call: the workflow costing you most, what it costs a year, the evidence, the order to fix it, and three replies written for you.
How much of my time does it take?+
Thirty minutes on one call, plus three records you already have: your call log, your message inbox, your quotes. No prep, no homework, no access to your systems.
What if it is useless?+
If three findings are not ones you recognise by name, the USD 250 comes back within three business days and the second half is never due. You keep the document.
What does the build cost?+
From USD 3,500, less the USD 500 you already paid, so USD 3,000 if you start within ninety days. Fixed in writing before anyone starts.
Why only seven a month?+
I write them myself. Seven audits at three working days each is twenty-one working days, which is the month. Slots open on the 1st.