How we score an offer, in plain words
We read your page the way a stranger does. Then we give it a score out of 100. Five things matter. Nothing else does.
- Does it say a clear thing? 24 points. A stranger can repeat your offer in one sentence after reading it once.
- Does it ask for one thing? 24 points. One button, one next step. Not four.
- Is there proof? 20 points. A real number, a real name, or something the reader can check himself.
- Is it easy to read? 18 points. Short sentences. No jargon. A busy person gets it on a phone.
- Does it sound like a person? 14 points. Not a brochure. Somebody who has done the work.
What the score means
| 80 to 100 | Send it. It will do the job. |
| 60 to 79 | It works, but it leaks. Fix the weakest part first. |
| Below 60 | Do not send it. You will pay for clicks that leave. |
Things that cost you points
- Talking about yourself before you say what the reader gets.
- Three buttons that all say almost the same thing.
- A number with no year and no source.
- Long sentences with commas doing the work of full stops.
- Words like "seamless", "leverage" and "cutting edge".
Can I use this?
Yes. It is free to use, copy and share. If it helps you fix your own page, that is the point. Or let us do the reading for you →