The cheapest test you can run is a score. A generic opener, “We help businesses grow with AI”, lands around 40 out of 100 against a five-dimension rubric, and anything below 60 should not be sent at all. Rewriting the shape, without inventing a single new claim, typically moves the same message into the seventies.
The second cause is arithmetic. If the message names nobody, the reader has no reason to believe it was written for them, and no reason to spend eight seconds on it. One named customer with one before-and-after number does more than a paragraph of positioning.
The fix, in four steps
- Name one customer Not a logo wall, one company, one person, one thing that changed. If you cannot name one, you are not ready to send.
- Put one number in the first two lines Before-and-after, in a unit a human can picture: days to hours, fields cut, calls booked.
- Ask for one word “Reply 'send it'” converts. “Book a call, read the brochure, visit the site” is three asks, which is zero asks.
- Score before you send Run the message against the rubric. Below 60, rewrite. Above 80, test it on five more people before scaling.
“What impressed me most was how quickly he could identify weaknesses in our acquisition strategy. Instead of throwing more money at marketing, he focused on our offer, messaging, conversion process, and follow-up systems.”
Darrel, CTO
The same engine, set up for one kind of work. It is not software you log into. You get the modules, the procedures and the documentation, and you own them.
Only taking seven audits a month. We check the fit before you pay.
Get this applied to your business
USD 500, fixed scope, 3 days, every finding cites what I read. Seven a month, and we check the fit before you pay: if you are not a fit you are not charged.